Our Story

Meet Paola and Deborah, two sisters from Spain whose lifelong passion for animals ignited a dream that would change their lives forever. From the tender age of one, Paola’s first sister wasn’t human – it was Dama, a faithful canine companion who shared even her pacifier. When Deborah entered their lives, their family became complete, devoted to their furry members.

Their journey into the world of animal care began with a shared love nurtured by their parents. They spent their formative years surrounded by dogs, fostering a deep connection that would shape their future endeavors. As they grew, so did their dedication to helping animals in need.

Their path led them to dog shelters, where they witnessed the heart-wrenching reality of abandoned dogs yearning for love and companionship. Working in animal parks only deepened their empathy as they sought to understand and support captive animals facing their own struggles.

In 2014, Deborah’s move to London marked the beginning of a new chapter, setting into motion the realization of their shared dream. Four years later, Paola followed with her beloved dog, Bowie, and together they embarked on a mission to create something truly special: Crazy Dog Lady London.

What began as a humble dog walking service quickly evolved into something extraordinary. Paola and Deborah poured their hearts and souls into building a company founded on values of care, love, and trust. They envisioned a place where every person involved, from staff members to clients, would be treated with equal respect and compassion.

The main goal of the entire project was clear from the start: to help as many dogs as possible. This guiding principle continues to inspire all our new services and initiatives, including the CDL Movement, as we strive to make a positive impact on the lives of dogs everywhere

From the outset, Paola and Deborah set themselves apart by establishing the first dog walking company in London with a meticulous methodology. Their detailed handbook for employees, rigorous training program, and low ratios ensure that each dog receives the individual attention and care they deserve. Their obsession with safety and happiness permeates every aspect of their work, guaranteeing that every dog in their care is safe, happy, and loved.

While Deborah has since transitioned out of the company to pursue her new career path, Paola continues to lead Crazy Dog Lady London with unwavering dedication. In addition to running the business, Paola has taken on the responsibility of developing new side projects such as multispecies coaching and dog-bond retreats. Her passion for helping animals and people alike drives her to explore innovative ways of fostering deeper connections and enriching lives.

Today, Crazy Dog Lady London stands as a testament to the power of passion, dedication, and sisterhood. What began as a dream shared by two sisters has blossomed into a thriving business, touching the lives of countless dogs and their humans. As she continues her journey, Paola remains grateful for the opportunity to spread joy and love to the dogs of London and beyond.